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 © COPYRIGHT 2015: The International Education Institute,  5426 N. Road 68, Suite D#189, Pasco WA 99301-5268 //
Telephone: 1-509-430-9527 or 1-888-664-5343 // Email: Director@IEI-TV.Net

How to create your own informational,
promotional & educational videos

 

With the support of IEI's international network, launching an online PSB station can be kept inexpensive but still offer the opportunity to customize your channel with your own original content. Such videos can be informational, educational, inspirational or promotional. To help you achieve these benefits, IEI will provide free training, both live and on demand. To get started, here are a few free tips to help you understand how inexpensive and easy this would be:
 

1)     Offer a live online video feed for just $45 per month. With this you can show a stream of prerecorded videos, you can hold live webinars and web-conferences with hundreds of guests (no charge for guests), or you can have your receptionist available to talk to people who come to your website. A live feed 24/7 for just $45 a month. See details at http://www.hotconference.com/members/eduken .

2)     Big $5000-$50,000 professional video cameras are not needed to produce online video. For online video, the expensive cameras add little if anything to the quality provided by a $500 camcorder unless you are recording something from a long distance away.  In fact, a Flip-style camera only costs about $100 and can produce wonderful MP4 video. They are used by many professional communicators around the world. However, most of these have only a built-in microphone and no audio jack. For better audio you may need to buy a $500 camcorder, such as a Canon Vixia. Its zoom power is limited, but within 20 feet it is fine.
 

3)          For live video feeds onto the Internet, older camcorders may replace webcams without much effort. For newer high-definition digital camcorders, hardware that costs $60-$300 is needed to convert a live camcorder feed into a webcam-compatible feed.
 

4)           Of course computers are needed for video editing and for streaming video onto the Internet. A $500 PC can do the job, but a $1500 computer with larger monitor, higher processing speed, more RAM, etc., will greatly expedite work and be a time- and money-saver in the long run. That said, to get started a standard desktop computer is sufficient.
 

5)           Professional quality software can also expedite work, but free and low-cost software is surprisingly powerful and can be used to launch a low-budget operation. A lot of training videos are available online to teach how to get professional quality from low-cost or free hardware and software.

·       Canon and some other camcorders export into its less common formats such as MTS. For online viewing this video must be converted during or after the video recording, depending on whether you are creating a downloadable video or a video stream for live online viewing.  To combine the original video with some voice-over audio and some graphics, you need to convert such files to WMV or other more common format in order to mix all the elements in Movie Maker or some other free or low-cost video editing software.  AnySoft’s Any Video Converter offers a free version that will handle most formats. A “professional version” is only about $30 and the “ultimate version” about $50 (http://www.any-video-converter.com/version-compare.php). There are online training videos available to learn how to use the software, but it is fairly intuitive. Several software training videos are listed below, including this one for the conversion software:

o         http://www.youtube.com/watch?v=F3LSPNNjtEA

 

·          Audacity audio recording and editing software is very powerful yet free, and training videos include:

o         http://www.youtube.com/watch?v=5rNdJb2H2qs


 

o         http://www.youtube.com/watch?v=NGLl-9FT51M


 

o         http://www.youtube.com/watch?v=x1utQ5AsgPU


 

·          Powerpoint is a very common software that can be used to create adequate online graphics within video. Older versions of Powerpoint with 3D WordArt can be more effective in creating video graphics than some newer versions without WordArt. But all versions can export or “save as” in various graphic formats, such as JPG and TIF. If I’m creating graphics for video, I save slides as TIFs for better quality and import them into MovieMaker or other video edting software. If graphics are to be used directly on a website, then it’s necessary to export or save as JPGs. Training videos include:

o         http://www.youtube.com/watch?v=mgoW2I4pGTI


 

o         http://www.youtube.com/watch?v=gChux3HvsEs


 

·          Irfanview is a free graphic editor similar to Photoshop. It will allow you to crop, retouch, improve colors, contrast, etc. It also has superior screen capture capability that will turn anything you can see on your monitor into a TIF or JPG. It will capture a “picture” of a stopped video, for example, which is problematic with a computer’s “print screen” command. Training videos include:

o         http://www.youtube.com/watch?v=ax9u8_ZOb9U


 

o         http://www.youtube.com/watch?v=0CdGo-aFr8s


 

o         http://www.youtube.com/watch?v=aeQEp8E4ifc


 

·          And if you are working on a tight budget, MS Movie Maker is already loaded onto most computers with Microsoft Windows as their operating system, or can be downloaded free. For an essentially free software, it is quite powerful. And even if you decide to upgrade to a more powerful software, the videos below teach many editing principles common to most editing software. Another very inexpensive software similar to Movie Maker is Presto! VideoWorks, and a yet more powerful software still under $100 is AVS4YOU video editor. Please note that there are some differences between Movie Maker and the “upgraded” Windows Live Movie Maker. I prefer the former, but there are training videos for both on YouTube. Here are some Movie Maker training videos:

o         http://www.youtube.com/watch?v=beu0_mu_LEQ


 

o         http://www.youtube.com/watch?v=PkB728qb8os


 

o         http://www.youtube.com/watch?v=o3soI9p43Mw


 

o        http://www.youtube.com/watch?v=tYmW2pYJJ0k


 

o         http://www.youtube.com/watch?v=RKR6CTAe6aQ


 

5) Content matters! While the above videos will help you achieve good videos technically, you also need good content. Here are some very good tips from the Pulizer Center for doing video journalism, but the tips also work for video PR and other video projects.

INSIGHTS PRESENTATION: How to create your own powerful videos

 

6) Once you have created a video, you upload it to your own YouTube account, copy the embed code that YouTube provides you, and place your videos (and any other videos providing embed codes on YouTube) on your own website. This allows you to take advantage of YouTube's bandwidth and technical expertise. Your videos will run much faster than if you uploaded them directly to your own site.

© COPYRIGHT 2015: The International Education Institute,  5426 N. Road 68, Suite D#189, Pasco WA 99301-5268 //
Telephone: 1-509-430-9527 or 1-888-664-5343 // Email: Director@IEI-TV.Net